The h.wood group

The h.wood Group is a Los-Angeles based hospitality and lifestyle company with a diversified portfolio of upscale nightlife & restaurant venues. In addition to brick-and-mortar concepts, The h.wood Group offers corporate branding, event production and marketing services.

Marketing Manager
2022 - present

Marketing Strategy & Campaign Execution

  • Optimize email marketing strategy, achieving an increase in click-through rates and conversions through A/B testing of subject lines, design layouts, and CTAs

  • Manage marketing efforts across 10+ accounts with a cumulative 450,000+ followers, driving engagement and brand consistency while tracking weekly performance metrics to optimize strategy

  • Spearhead and manage the comprehensive marketing calendar for email, social, digital, and in-venue activations, ensuring seamless coordination across channels

  • Drive a 360-degree approach to communication strategy by partnering with external PR agencies to develop cohesive messaging for new openings, pre- and post-event coverage, and integrated brand campaigns

  • Direct 3+ culinary photo shoots per month, curating content for digital platforms and OOH marketing campaigns

  • Establish high-impact brand partnerships with companies such as Bose and DraftKings, crafting tailored strategies to drive over 3 billion impressions and boosted engagement by 50%

h.wood Rolodex

h.wood Rolodex; a bespoke membership program delivering the brand’s signature white-glove touch and luxury levels of service in the palm of your hand.


Simultaneously exclusive and inclusive, the application-based membership offers guests who have been around The h.wood Group universe the opportunity to experience it in a way that is tailored to their wants and needs.

Strategic Growth & Brand Development

  • Support co-founders in strategic growth initiatives, refining brand storytelling to pitch expansion plans and new business concepts

  • Craft compelling brand narratives and serve as lead copy editor, ensuring consistency and seamless alignment across all materials and customer touchpoints

  • Develop core messaging for the company’s first mobile membership app, overseeing 3-stage rollouts and executing paid digital ad campaigns, achieving a 150% boost in membership signups within one month

Partnerships

  • Partner with Uber, OpenTable, and Yelp to execute marketing campaigns that drive brand visibility by 75% and boost customer engagement by 45%

  • Lead backend operation logistics for 25+ large-scale events with up to 1,500 attendees, including Homecoming (Super Bowl), Fourth of July at Nobu Malibu, amfAR Cannes Gala After Party, and Coachella, in partnership with Revolve and Poosh

Postmates x The h.wood Group 

SLAB: This is Your Brain on Food

Using surreal, brain-centric visuals and witty copy, the Postmates: This Is Your Brain on Food campaign highlights how cravings influence food choices, reinforcing Postmates as the go-to delivery service (and SLAB) for satisfying them.

The Nice Guy + Delilah + SLAB: Postmates ReTreat

Postmates partnered with SLAB, Delilah, and The Nice Guy to offer exclusive dining experiences and premium hospitality to VIP festival goers, seamlessly blending high-end dining with festival culture.

ĐiĐi: Food Phonics

Sometimes you love the way a dish tastes, even though you have no idea how to pronounce it. Enter Food Phonics. Brought to life by Chef Tue, this segment educated ÐiÐi + Postmates audience on how to correctly pronounce (and eat) a delicious dish of Vietnamese cuisine.