CAPTIV8

Captiv8 is an AI-powered influencer marketing platform offering managed services and SaaS solutions to help brands connect with creators, optimize campaigns, and drive measurable results. With robust tools for discovery, analytics, and campaign management, Captiv8 enables brands to execute data-driven influencer marketing strategies at scale.

Talent Manager
2020 - 2022

Data-Driven Strategy & Consulting

  • Advised brands across different industries with data-driven analyses and consultative recommendations to align with customer goals

  • Established fluency in the competitive landscape, crafting competitive reports using insights trackers and social listening tools, resulting in the acquisition of more than 75% of agency customers

  • Utilized Nielsen data to drive informed influencer marketing decisions for Kraft Heinz, leveraging insights on consumer behavior, market trends, and competitor analysis

  • Analyzed data and metrics pre- and post-campaign launch to optimize performance and ensure 100% of KPIs are met, including CTR, engagement, and retention rate

  • Collaborated with cross-functional teams such as product, web development, and user experience to inform overall content strategy, new feature innovation, and brand storytelling

Revenue Growth & Client Success

  • Fostered client relationships with Walmart, Verizon, Williams Sonoma, Church & Dwight, and Kraft Heinz

  • Closed $6.3 million worth of campaigns in 2021

  • Supported influencer management through tasks including contracting, management, and payment

Cheetos vs.Doritos: Flamin' Hot Faceoff

After years of fans debating and taking sides, Cheetos® and Doritos® officially set out to settle the score and determine which beloved brand was truly the most loved. Would it be Team Cheetos, or would it be Team Doritos? Frito-Lay's epic "Flamin' Hot® Faceoff" campaign invited fans to weigh in and ultimately crown a champion—not just for bragging rights, but for exclusive Flamin' Hot swag.

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